martina pellerey

Here's to Character is a campaign that celebrates Schweppes as the good old refined and effervescent drink we all know, adding a fresh and modern twist of what old-timer might just mean today. The drink's characteristic qualities including its sharp and bittersweet taste, effervescent texture and long-lasting bubbles, surely make it an acquired taste. So why not celebrate this?‘Here’s to Character’ brings these benefits up and close, drawing a parallel with the benefits of growing into sophistication and appreciation.

The campaign celebrates a new coming of age, verbalising that very specific transitional moment where one goes from being a "kid" to an an adult, entering an age of clarity and insight, enriching ones own life.

Like drink, like life

We created four films to portray various versions of this evolution; sometimes bitter, sometimes sweet. One protagonist is on a night out with his father while another leaves room for his friend to talk to the girl of his dreams. As they make these decisions, we see the characters step into a refined bar, signaling their arrival into adulthood. In two other films, viewers see women deciding on a fizzy Schweppes – one after an argument with her partner and the other after realizing it’s simply the better choice.