Electrify Your Dreams
Global Launch for BMWiX1 and BMWX1
Agency MediaMonks Berlin
Creative Direction Khlauss Feldhaus
Copywriter Martina Pellerey
Art Director Tomic Lee
We were faced with the exciting opportunity to launch a global campaign for the new BMW X1 and its electric counterpart BMWiX1.
We created two film for each model to highlight their new features.
Our idea? Show the new smart navigation system for the iX1 and for the X1, show its versatile crossover with its sporty nature by creating a parallel between the everyday life of professional and an obtainable dream outside of that.
